FINAL PROJECT FOOD VLOGGING (GROUP 3) UCS1163 ELA

 

Youtube Link (VLOG): https://www.youtube.com/watch?v=RX1ELJnUPig

1.0 HISTORY OF MCDONALDS

McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018.

McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across 37,855 outlets as of 2018.  Although McDonald's is best known for its hamburgers, cheeseburgers and french-fries, they feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees.

HISTORY OF BURGER KING

Burger King (BK) is an American multinational chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late-2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.

The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.

Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since. Conversely, Burger King has introduced many products which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings.

Written By: Muhammad Syahir Bin Hanafi (012017070557)

2.0 PREPARATION  MAKING OF MCDONALD & BURGER KING'S BURGER.

"Actually, McDonald's cheeseburgers, French-fries, and chicken resemble all nourishments and do decay whenever held under specific conditions," he said. "Basically, the microorganisms that cause decaying are a great deal such as ourselves, in that they need water, supplements, warmth, and time to develop. On the off chance that we take at least one of these components away, at that point organisms can't develop or ruin food."

McDonald's additionally said in an announcement this year that there were no additives in its fries or a few of its burgers. Be that as it may, numerous individuals are still focused on the thought that a McDonald's burger is siphoned brimming with them.j

To perceive how the burgers are made, Business Insider visited a McDonald's manufacturing plant in Günzburg, Germany, where a normal of 5 million burgers, from the Big Mac to the Quarter Pounder, are created each day.

OSI is the American organization originally provided McDonald's burgers. You'll discover hardly any manufacturing plants that are greater, and on the off chance that you do, they'll likely be in the US. At the point when McDonald's was beginning in Europe, OSI set up in the German town of Günzburg. The industrial facility isn't authoritatively part of McDonald's, yet there are significant understandings between the two organizations.

Representatives who have had a stomach bug aren't permitted to work until they've examined the reason with their PCP, so as to forestall microscopic organisms and infections coming into contact with the meat. There are no additives in the meat, so the quality prerequisites that apply at the processing plant are extremely severe.

 

PREPARATION OF MAKING BURGER KING BURGERS.

The primary Burger King opened in 1954 in Miami, Florida. By 2017, there were 50 organization possessed Burger Kings and 16,717 diversified Burger Kings worldwide an account of exceptional development. For some individuals, their preferred Burger King menu thing is a fire cooked burger called the Whopper.

The essential Whopper comprises of only eight basic fixings, be that as it may, as Burger King's acclaimed trademark infers, you can "have it your way" (since changed to "be your way") with various blends and augmentations, for example, American cheddar, bacon, mustard, guacamole or jalapeño peppers. On the off chance that "your way" is vegan, they will even make you a veggie Whopper.

In 2009, Burger King presented the Whopper Bar, depicted by the organization as a more "fun loving" minor departure from the standard Burger King. A Whopper Bar includes a semi-roundabout metal ledge around an open kitchen.

Clients can sit on a barstool and appreciate viewing their food being readied. Whopper Bars give a wide range of Whopper garnishes to your fundamental Whopper Burger – bacon, guacamole, fresh onions, BBQ sauce, and significantly more.

Whopper Bars are found in shopping centers, air terminals, gambling clubs, and other comparative regions. Getting a charge out of a Whopper at a Whopper Bar will help hold down your disappointment when your plane is postponed.

Have you at any point considered what's on a Whopper? The essential Whopper comprises of a ¼ lb. of succulent fire barbecued meat finished off with new tomatoes and lettuce, Whopper sauce (rich mayonnaise), tart ketchup, crunchy pickles, and cut white onions on a delicate sesame seed bun.

Written By: Muhammad Naqeb Ammril Bin Rizan (012019020568)

3.0 MCDONALD'S POPULARITY IN THE WORLD

McDonald's is the 21st most popular dining brand and the most famous. McDonald's is described by fans as: Good value for money, Family-friendly, Everywhere, Familiar and Family-oriented. McDonald's is the most popular fast food chain among adult consumers who eat fast food at least once a month, according to a new study from UBS Evidence Lab. Consumers seem to have an overall favourable impression of the golden arches, with the brand outperforming competitor restaurants Wendy's, Burger King, Subway, Taco Bell and KFC by a wide margin. Most consumers reported a strong preference for McDonald's based on what they perceive to be its good value and promotions. When surveyed about why McDonald's customers don't dine at the chain more often, the predominant answer was spending constraints.

In a likely bid to resolve this roadblock, McDonald’s is adding budget-friendly deals to its menu to attract more customers, including $1, $2 and $3 meals as well as cheaper breakfast options, according to Business Insider. McDonald's is not pleased with its results after posting nine straight quarters of same-store increases, and has now set its sights on making its menus even more attractive to diners with small budgets. In 2017, low-income earners reported less disposable income compared with 10 years earlier, which means less fast-food trips. Tightening wallets these days aren't just a low-income problem.

This is also catering for affluent customers by offering a national new delivery service, with McDonald 's having the average bill size increase for online orders relative to in-store shopping. According to Business Insider, households with six-figure incomes make more regular use of online delivery than low-income earners, which suggests McDonald's could be trying to stay ahead of the competition that’s flooding the food delivery space. But it's not alone in switching up its menu to attract customers who are counting their coins. In December, Taco Bell introduced a value menu on top of a vegetarian menu, while other QSRs are betting on plant-based burgers to attract clientele. Burger King also has Whopper Value meals while Wendy's expanded its value menu last year, but these efforts don't seem to be enough to persuade diners away from McDonald's.

 

BURGER KING'S POPULARITY

I have had some bad experiences eating at other Burger Kings that are outside of Kuala Lumpur. I have also had many of my customers come in and tell me about their bad experiences eating at other Burger Kings. I would still eat at them because of the fact that people that work there do make mistakes. It would also depend on the cleanliness of the store as well. If I had a bad experience at one, I would probably not go back to that restaurant.

I have had people come up to me and tell me that the restaurant I work at is the best Burger King in town. They have told me that they have gone to other ones out of town and the food they received was so hard that they couldn't bite into it, and when they took it back they would not replace their food. We would never do that at my restaurant. I have a theory of my own that I have picked up over time while working there. If it is something that you personally would not eat by the looks of it or the feel of it do not serve it to others so they could eat it.

Customers have told me that they will only eat at the Burger Kings in Kuala Lumpur because of how clean their restaurants are compared to other restaurants they have gone to before. Another thing is the customer service. Other Burger Kings have really rude people which is a cause for people to not eat there.

It personally doesn't really bother me to eat at other stores but I would prefer the ones that I am used to going to eat at.

The Drive-thru, a fast and convenient service. Or so you think. Our generation is filled with people who are always on the move. Usually you won’t have time to stop in and eat, so the drive-thru was invented. It provided the convenience of staying in your car and getting your food. Although it's not all fun and easy. People often have a short temper.... really short. I have had to deal with the good and bad people.

There are people that can understand a simple mistake, and say "oh it's ok your fine".

Then we got the short-tempered cannons that explode for messing one little thing up. These people often will continue to yell and scream at you. It's also partly their fault for the mix up. We get the diesel engine vehicles so that you can't hear their voices, if you ask them to turn off the vehicle, they get upset.

I was running for drive-thru (picking up the food and bring it down to the drive-thru) a few months ago and the person on headset had forgotten to ring up the drinks for his kids’ meal. we were going to charge him for it. The drinks for kids’ meals are only a dollar so it would have been only 4 dollars total for the drinks. He was upset and starting to swear at my employees and myself. We were going to just give him the drinks to get him out of the drive-thru to make our line move faster. However, he still was upset when we were not going to charge him for the drinks still swearing and yelling at us. He looked like he was going to jump through the window because he was so upset. I didn't know what to do so I got the restaurant manager and she took care of the situation.

 

Written by: Muhammad Noriman Hakim Bin Muslam (012019020233)

4.0 NUTRITION

Fast food is popular nowadays because it is easier for us to get them because their stores are usually just around our neighborhood. But for us to stay healthy, we should also learn and get to know the nutritional value in the fast food that we consumed. Learning about nutrition will lead us to a healthy lifestyle. I will compare the nutritional facts about the chicken nuggets from McDonald’s and Burger King

MCDONALD’S:

McDonald’s is one of the most popular fast food places to eat at. Based on my research that I did about their delicious 10 pieces of chicken nuggets, though it is full of sodium, it still gave us good nutrition like, protein, iron, and calcium in every bite of it. The total calories that we will gain from this is around 410 Cals per 10 pieces. Due to the high content of sodium (750mg per 10 pieces) we are not encouraged to consume it because it might lead our life to be unhealthy.

BURGER KING:

Burger King used to be one of the best fast food company that competed with McDonald’s in the fast food industry because they serve one of the best grilled burgers. The nutrition of their nuggets is slightly higher than McDonald’s which the sodium is around (780 per 10 pieces) and we will gain around 430 Cals if we consume the chicken nuggets.

 

Written By: Muhammad Afiq Haikal Bin Hairul Azmi (012020022062)

5.0 OPINION: MCDONALDS OR BURGER KING?

We are all aware that McDonalds and Burger King are the biggest rivals in fast food empire. For more than 60 years, McDonald's has been the trailblazer that set the standard by which all other franchises operate. But there are clear signs those roles may be reversing; a revitalized Burger King is forcing McDonald's to adjust to it, not the other way around. I am writing this based on my experience when we visited these two restaurants.

I am not a big fan of fast food. It is not really good for my body and my diet. Let’s talk about the technologies used in these restaurants. I am surprised with how McDonalds has levelled up their games by upgrading their service. They have a touch screen TV, where we can order our food and pay there. I am standing in front of the TV, ordering my food, without having to talk to any of the workers there. How cool is that! Burger King, on the other hand, still using the old ways. Where we need to go to the counter to order our foods. Second, the customer service. Both of these restaurants have the best customer service. Their employees are friendly and they always smile. Third, the foods. For McDonalds, I’ve tasted ‘Double Spicy Chicken Mcdeluxe’, ‘McChicken’ and the fried chicken. There is also a new promotion at McDonalds, which is ‘Spicy Chicken Korean Burger’ and ‘Spicy Beef Korean Burger’. I ate all of these the other day and it was so good. And for Burger King, I ordered ‘Spicy Tendercrisp Burger’ and ‘Whooper’. Fourth, the location and operating hours. McDonalds opens 24 hours while Burger king operates during the office hours. We can find McDonalds literally anywhere in Malaysia. We can find McDonalds at the petrol station, in the mall, by the road and etc. Burger King, on the other hand, can only be found in the mall and some at the petrol station.

In conclusion, I think I have to go with Burger King for this one. Because McDonalds is overrated in Malaysia while Burger King is not. I don’t really like McDonald’s burgers and French fries because sometimes they are a bit soggy and the taste are different than before. The Burger King’s burger is juicy and it is freshly made.

 

Written By: Muhammad Amirul Haikal Bin Hairul Azmi (012019020075)